Throgmorton Street, City of London

The Drapers’ Company

An integral part of the brief from The Worshipful Company of Drapers to design a modern and practical ’boutique’ suite of offices in their historic commercial property at 27 Throgmorton Street included the creation of a distinct branding to help market the fully refurbished and upgraded property at near double rental value to potential new tenants.

Interesting design details within the distinctive property helped inspire the final graphic identity and branding; a circular design in the wrought-iron of the original metal lift cage (which was unveiled after decades in plaster) became a device used repetitively across end papers, envelopes, the website, banners and in the brochure; and a brass number plate on the threshold of the property was recreated in a warm gold on all marketing material in print and on screen.

“I am involved with endless marketing projects and Silver & Co has done a brilliant job on this complex project”.