Royale Paints, West Africa

Royale Paints

A completely new upmarket paint for the West African market.
 
Our challenge was to create a brand that stood out against the multi-national strengths of Dulux and Coral. Our response: a demonstrably African personality, surrounded with colour, a strong simple logo, augmented with a historic local pattern. A clear brand purpose expressed through a tagline that made the brand personal to the target audience.
 
This is being successfully developed across a huge range of material from packaging, advertising and marketing material including digital campaigns. We are now working on two other exciting new projects for the same client.