Royale Paints, West Africa
Royale Paints
A completely new upmarket paint for the West African market.
Our challenge was to create a brand that stood out against the multi-national strengths of Dulux and Coral. Our response: a demonstrably African personality, surrounded with colour, a strong simple logo, augmented with a historic local pattern. A clear brand purpose expressed through a tagline that made the brand personal to the target audience.
This is being successfully developed across a huge range of material from packaging, advertising and marketing material including digital campaigns. We are now working on two other exciting new projects for the same client.
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“We are extremely pleased; you have created really excellent work and your response has been absolutely fabulous”.
Michael Sjodin, Chief Executive Officer
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