Away Travel, Covent Garden
Travel accessories brand Away has grown fast in the USA. Originally an online-only brand based in New York it sold its first suitcase in February 2016 and, just two and half years later, with 4 stores in the USA, we opened its first European store, London.
Our Covent Garden store required us to adapt and develop the brand to meet UK standards and sensibilities. The design aesthetic is very minimal, modern and modular, using a variety of quality material to reflect the outstanding quality of the product. We worked with artists to create points of interest in-store and a large digital airport-style departure board is a new feature for the London branch.
"We wanted a great backdrop to let our product shine"
Jen Rubio, Co-founder, Away Travel