Royale Paints, West Africa

Confidential

A completely new upmarket paint for the West African market.
 
Our challenge was to create a brand that stood out against the multi-national strengths of Dulux and Coral. Our response, a demonstrably African personality, surrounded with colour and strong simple logo, augmented with a historic local pattern. And a clear brand purpose expressed through a tagline that made the brand personal to the target audience.
 
This is being successfully developed across a huge range of material from packaging, advertising and marketing material including digital campaigns. We are now working on two other exciting new projects for the same client.