Wayfinding, Ilford Exchange

Capital & Regional plc


Created as part of a major drive to entice customers and extend dwell times, our wayfinding scheme enabled C&R to increase footfall by 8.8% above the national average.


Large clear and dynamic super graphics, contrasting in black and white, were created enabling customers to easily find key areas of the centre. Complementing these was a range of overhead and freestanding carefully placed infographics throughout the centre.



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