Royale Paints

Confidential

 

A completely new upmarket paint for the West African market.

 

Our challenge was to create a brand that stood out against the multi-national strengths of Dulux and Coral. Our response, a demonstrably African personality, surrounded with colour and strong simple logo, augmented with a historic local pattern.

 

This is being successfully developed across a huge range of material from packaging, advertising and marketing material. We are now working on 2 other exciting new projects for the same client. 

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