A completely new upmarket paint for the West African market.
Our challenge was to create a brand that stood out against the multi-national strengths of Dulux and Coral. Our response, a demonstrably African personality, surrounded with colour and strong simple logo, augmented with a historic local pattern.
This is being successfully developed across a huge range of material from packaging, advertising and marketing material. We are now working on 2 other exciting new projects for the same client.