Royale Paints, West Africa

Confidential

 

A completely new upmarket paint for the West African market.
 
Our challenge was to create a brand that stood out against the multi-national strengths of Dulux and Coral. Our response, a demonstrably African personality, surrounded with colour and strong simple logo, augmented with a historic local pattern. And a clear brand purpose expressed through a tagline that made the brand personal to the target audience.
 
This is being successfully developed across a huge range of material from packaging, advertising and marketing material including digital campaigns. We are now working on two other exciting new projects for the same client.

 

Subdiv : 7
/projects/branding/27-throgmorton-street-london-ec2/ : 2
/projects/branding/birchwood-building-leatherhead/ : 3
/projects/branding/ink-studios-ii-hackney/ : 4
/projects/branding/royale-paints-west-africa/ : 5
/projects/branding/heart-of-london/ : 6
/projects/branding/12th-street-milton-keynes/ : 7
/projects/branding/fresh-trader/ : 8
/projects/branding/wayfinding-ilford-exchange/ : 9
/projects/branding/gifts-of-london/ : 10
/projects/branding/ink-studios-hackney/ : 11
/projects/branding/289-high-holborn-london/ : 12
/projects/branding/freeplay-ilford-exchange/ : 13
/projects/branding/brewery-quarter-cardiff/ : 14
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