Royale Paints, West Africa



A completely new upmarket paint for the West African market.
Our challenge was to create a brand that stood out against the multi-national strengths of Dulux and Coral. Our response, a demonstrably African personality, surrounded with colour and strong simple logo, augmented with a historic local pattern. And a clear brand purpose expressed through a tagline that made the brand personal to the target audience.
This is being successfully developed across a huge range of material from packaging, advertising and marketing material including digital campaigns. We are now working on two other exciting new projects for the same client.


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/projects/branding/vale-real-estate/ : 2
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/projects/branding/heart-of-london/ : 12
/projects/branding/freeplay-ilford-exchange/ : 13
/projects/branding/gifts-of-london/ : 14
/projects/branding/289-high-holborn-midtown/ : 15
/projects/branding/brewery-quarter-cardiff/ : 16
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