Alam Mohammed, Head of Branding says "We had to create a new branding that was more reflective of the community and urban atmosphere that had been created by the start-ups, SMEs and creative businesses that called Ink Studios their home. The best way to do that was through colour and imagery".
The new colourful branding used a contemporary three colour palette matched with a serif font - influenced by the colourways and typefaces popular across social media channels such as Instagram. New photography of the existing small businesses and the people working at Ink Studios gave the marketing material a real flavour of the young and modern business community. Full brand guidelines, templates, logos and a strapline were also created allowing the client to apply this across all collateral for years to come.
To see our latest branding work, have a look at our Throgmorton Street project