Heart Of London
Heart of London
To create an upmarket brand out of a downmarket gift proposition, open in Knightsbridge and increase prices in the process.
The 3 dimensional illuminated heart that optimises the brand has fast become a landmark for Londoners and tourists alike. This project included every element required to create a new retail brand, from scratch. External, internal signage, brand wall, departmentalisation, carrier bags, ticketing, note paper and business cards.