Heart Of London

Heart of London


To create an upmarket brand out of a downmarket gift proposition, open in Knightsbridge and increase prices in the process.


The 3 dimensional illuminated heart that optimises the brand has fast become a landmark for Londoners and tourists alike.  This project included every element required to create a new retail brand, from scratch.  External, internal signage, brand wall, departmentalisation, carrier bags, ticketing, note paper and business cards.

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