Freeplay, Ilford Exchange
Capital & Regional plc
Freeplay was specifically developed to bring and retain customers to Ilford Shopping Centre, resulting in 10,000 more visitors a week.
Bringing together our Branding and Interiors teams, this is the UK's first 'free to use' Shopping Centre play area for children, required colour, excitement and above all a clear brand name. Freeplay, expresses all of these, in an unthreatening and comfortable manner, over a series of exciting applications from advertising, promotional material and the 25-metre long rear wall of the site.