Birchwood Building, Leatherhead

Nuveen

 

For this substantial commercial property on Leatherhead Office Park, we were asked to find a solution that would reposition the property as a modern landmark building and highlight the benefits of the newly available flexible office space. Our solution was simple, impactful and cost effective, and dealt with the key issues that the property presented; redesign the exterior entrance; refurbish the reception and little-used lobby; improve all common parts; and create a new brand for the property inspired by the new modern look and feel.

 

The curved flying roof and vertical features on the exterior of the building served as inspiration for the creation of a welcoming curved entrance into the property. The double height reception and lobby were completely refurbished and redesigned to create valuable collaborative work areas and break out spaces with an informal residential feel. 

The informal residential feel of the reception and lobby was achieved by fitting a new open staircase with feature vertical balustrading, adding soft seating and furnishings in a warm pastel palette softly lit by contemporary lighting, installing a new drinks station and bar area, and creating a crisp new reception desk. 

 

The inspired synergy between our Branding team and our Architecture / Interiors teams created the complete Birchwood Building project.

 

The vertical feature balustrading on the new open staircase was picked up and repeated throughout the branding and interiors; on the logo, window decals, flooring, brochures, website and all digital marketing material.

A clean lightweight typeface was selected for the logo and used across all collateral, with a unique design adaptation of the letter W created by our branding team to reflect the distinctiveness of the new brand. The contemporary colour palette took inspiration from the new name of the property and the green open courtyard garden.


We art directed new photography of the refurbished exterior and interiors of Birchwood Building ensuring the new images displayed the natural light flooding into the crisp and contemporary space.  Our fully responsive and interactive website, new logo, brochure and marketing material both entice and educate potential tenants on the huge benefits of this courtyard building.

 

"We are impressed with your work [on Birchwood Building] and happy to recommend you". Cameron Frazer, Cushman & Wakefield

 

See how we rebranded another commercial property, this time a grade 2* listed property at 27 Throgmorton Street

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