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Our London store became the most profitable of the European programme.

This internationally famous brand had created a new Europe-wide concept and needed to implement it in their high profile Bond Street store.

We developed the 'Outdoors Lifestyle' concept, and refined it to meet UK customer needs. The store included a vast compass floor feature and the design incorporated a series of subtle curves to encourage customer flow around the store. We installed a waterfall display to promote waterproof merchandise and ensured that the installations met all the necessary local authority requirements.