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CRIMINAL

This Covent Garden store was under performing for its owner Bauger. We designed and implemented a low cost fast track refurbishment; from brief to completion in just 9 weeks.

Appointed following our visual audit, which identified the store lacked visibility externally and internally appeared more up market that the product was. We addressed the issues by literally creating a 'flagship', now visible on Covent Gardens' main street.

The interior was 'roughed up' with reclaimed materials, dynamic graphics, colours and lighting. We installed a new merchandising system and used fridges to serve as cabinets for jeans, literally expressing their 'cool' and providing a unique feature.